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The Department of Financial Services (DFS) has launched “Swachhata Hi Seva – 2024” to foster a strong commitment to cleanliness and sanitation. , “Swabhav Swachhta Sanskar Swachhata“ is the theme for this year.

Through various activities and campaigns, DFS seeks to inspire individuals and organizations to contribute to the Swachh Bharat mission, initiated in 2014. To give wide impact to the Swachhata Hi Seva campaign, all branches have been requested to organise plantation drive and to set up outreach programmes for enrollment of Safai Mitras to government schemes.

This initiative aims to raise awareness and encourage community participation in maintaining a clean environment to promote cleanliness and environmental awareness, the DFS has requested all organizations to set up exhibitions across more than 86,000 branches. These exhibitions will focus on themes like waste segregation at source, recycling techniques, and composting.

NABARD and RRBs will organize Nukkad Natak (street plays) nationwide to highlight swachhata and financial literacy. Together, these initiatives aim to educate and engage communities in sustainable practices.

District Managers are tasked with identifying and mapping black spots (unattended garbage dump areas) in their districts for transformation during the Swachhata Hi Seva campaign. The goal is to successfully transform at least five black spots in each district, engaging bankers, volunteers, and community members in the effort. This collaborative approach aims to enhance cleanliness and create a positive impact in local areas.

Between September 17 and October 2, 2024, financial institutions will host various events nationwide as part of the Swachhata Hi Seva campaign. Activities include:

• Transformation of black spots (unattended garbage dump areas)
• Plantation drive (Ek Ped Maa Ke Naam)
• Identification and cleanliness of Community Toilets (CTUs)
• Nukkad Natak (street plays)
• Outreach programs for enrolling Safai Mitras in government schemes
• Exhibitions on cleanliness themes at each office/branch

These events will be geographically mapped on a dedicated Swachhta Hi Seva portal, allowing citizens to participate in nearby programs. Join us in making a positive impact on our communities!